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If you need accurate data, dedicated support, and a stable API with predictable uptime and clear limits and restrictions or no limits , you might need to look into using a paid IP geolocation database. But they also come at varying price points. Depending on the project free vs paid IP geolocation databases will have different strengths and weaknesses.
A paid database will come with more frequent updates and better data accuracy. It will also be easier for you to get support if you have special requirements for your application. Some paid IP geolocation databases will also allow you to pay for different tiers.
Step 1: Find the IP Address
Free options are lovely for prototyping but can be hard to place a lot of trust in for more complex projects. The API might work, but will have a request cap, or will limit requests to so many per minute. Or the database might only really be useful at the country level. Cost comparison of Geolocation IP Databases.
IP and website location: Check host - online website monitoring
For example, if you have multiple versions of your application across different platforms, you might prefer an API instead of a database because making the database available to each application version will require either maintaining separate versions of the same database or creating the API yourself.
If there is a hard request limit and you meet that limit, your application might become unavailable depending on how the service you have chosen chooses to handle accounts meeting the threshold. Without automatic updates, you might be looking at downtime. Speaking of downtime, another disadvantage of a third-party hosted API is the potential for downtime. If this service goes down, you might be left unable to provide an essential service for your application, and depending on how your application is engineered you might see downtime as well.
When choosing whether or not to self-host the IP geolocation info you need it is essential to consider the benefits, advantages, and caveats of using an API or hosting the data yourself. Most importantly because depending on how vital this information is to your application, the wrong choice could have some massive implications for your business.
Now that we have an overview of what IP geolocation data is, and what kind of providers are out there, you might be wondering, what can I use it for?
IP Location API Usage
An obvious use case for an IP geolocation database is to customise content based on the location the visitor is viewing the page from. This might include things like adjusting the currency on your pricing page to displaying the right options to a user in a drop-down. Displaying the right content to your users if your content differs from region to region is essential. For example, if your service purports to show people a map with the nearest emergency room, it is vital to have the correct location info when displaying based on visitor IP.
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Adjusting content for your page visitors is one of the most widely used examples of how these services can be useful. If your business needs to know where a visitor is from to display appropriately updated information around its products or services, an IP geolocation database might be the answer. This is a great way to get the location of your visitor and change which page gets displayed to them.
One use case would be for Service area businesses SABs. These businesses might want to promote the fact that they serve a variety of cities surrounding the city in which they are physically located, and a great way to do that is to detect the city in which a visitor is in and to let that visitor know they information about the service via an alternative landing page.
An advantage of this method is that you might also be able to rank your page using SEO for that local service city, which would help to provide you more visitors and also help popularise your service in those service cities.
You might also think of using location-specific landing pages if you are a multiple location brick and mortar business. This would be if you had more than one physical location or office. Displaying a custom landing page for each office will help you rank better organically in SEO, will give your visitors a better experience on your website, and can help you do things like link to the correct Google My Business listing and adequately provide the relevant information about your service at that location.
Your business could have just three locations or as many as one hundred locations.
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The value-adds would be the same. If you can provide visitors with information about the location that serves them, that enhances their experience on the web. One great way to ensure that relevant information to them is by using an IP geolocation database.
Using location information to serve targeted ads is a great way to increase revenue as a publisher. Ad networks like Google Adsense usually handle this themselves, but if you wanted to help your native ads and provide this functionality to your advertisers, an IP geolocation service is a great way to get things done.
One example might be if your visitors are from a region or city that an advertiser wants to direct towards a particular service or landing page. You could lead visitors to that page based on their location. This feature can be enabled or disabled in the Cloudflare Dashboard through the Network app.
GEO IP Locator
Visitor traffic geolocation information can be captured in origin server logging. Below are two very common web server implementations and how a site administrator could configure custom logging for the IP Geolocation of their visitors. Web applications can also capture and use the IP Geolocation information in their logic. This is useful to direct visitors based on their country or provide defaults such as language and currency. If you're not sure on how to use this website, just take a look at this video. You can find the full list of features HERE.
To view the full list of domains, create a link and then click on "Customise". Guidelines Please respect the following Guidelines while using this service. Want another domain name added? Email us. Grabify IP logger will help you find and track the IP address of any person with just three simple steps: 1.
- Find the IP Address of a Website Using Command Prompt.
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